Having been silent for months on end, Mark Zuckerberg and Meta, have finally started responding to ChatGPT and Twitter by launching Instagram Threads, which now has over 10 million users on day one, July 6th, 2023.
Instagram Threads is a standalone app from Meta (formerly Facebook) that allows users to share text updates and join public conversations. It is designed to be a more personal and intimate way to connect with friends and family, and it offers a number of features that are not available on the main Instagram app.
Direct messaging: Threads allows users to send direct messages to their friends, similar to the way they can do on the main Instagram app. However, Threads messages are only visible to the sender and recipient, and they do not appear in the main Instagram feed.
Stories: Threads users can also share Stories, which are short, ephemeral posts that disappear after 24 hours. Stories can include text, photos, videos, and Boomerangs.
Live videos: Threads users can also broadcast live videos to their followers. Live videos are a great way to connect with friends and family in real time.
Bio: Threads users can create a custom bio that appears at the top of their profile. The bio can include text, links, and photos.
Threads: Threads users can create threads, which are collections of text posts that are connected to a central theme. Threads can be used to share updates about your life, ask questions, or start conversations with your friends.
Threads is currently available in select countries. To download Threads, you can visit the App Store or Google Play. Threads is a standalone app. This means that you need to download it separately from the main Instagram app.
Threads is linked to your Instagram account. When you sign up for Threads, you will be asked to sign in with your Instagram account. This means that your friends will be able to see that you are using Threads if they are also using the app.
Threads is designed for close friends. Threads is not intended to be a replacement for the main Instagram app. Instead, it is designed to be a more personal and intimate way to connect with your close friends.
Threads is still under development. Threads is a relatively new app, and it is still under development. This means that there may be some bugs or features that are not yet available.
Threads is a new and innovative way to connect with your friends and family. If you are looking for a more personal and intimate way to share your life with the people you care about, then Threads is worth checking out.
Growth Trajectory of Threads
To reach one million active users, it took Netflix 5 years, Twitter 2 years, Facebook 10 months, Instagram 2.5 months, ChatGPT 5 days, and Instagram Threads in 2 hours and 10 million in 7 hours.
If Threads maintains its current growth rate, it could reach 100 million users in about 100 days. This is based on the fact that Threads reached 10 million users in 7 hours, and it is growing at a rate of about 1.4 million users per day.
However, it is also possible that Threads’ growth rate will slow down over time. This is because most social media apps experience a surge in popularity in the early days after they are launched, and then their growth rate slows down as they reach more people.
If Threads’ growth rate slows down, it could take several years to reach 100 million users. For example, if Threads’ growth rate slows down to 1 million users per month, it could take about 100 months to reach 100 million users.
Ultimately, it is impossible to say for sure how long it will take Instagram Threads to reach 100 million users. The app’s growth rate will depend on a number of factors, including its user experience, the features it offers, and the marketing efforts of Meta.
Instagram Factor of Threads
There are currently over 2.35 billion monthly active Instagram users. Instagram achieved the 2 billion mark in the 3rd quarter of 2021, and it is estimated to reach over 2.5 billion MAUs by the end of 2023. This number makes Instagram the 4th most popular social media in the world in terms of MAUs. Threads is definitely tapping into the integration and ease of accounting opening using Instagram to grow its user base. It is working perfectly!
Here are some additional factors that could affect the growth of Instagram Threads:
The competition: Instagram Threads will be competing with other social media apps, such as Twitter, Facebook, and Snapchat. These apps already have large user bases, and they will be looking to attract users away from Threads.
The platform: Instagram Threads is currently only available on iOS and Android devices. If it is not made available on other platforms, such as desktop computers and tablets, it will be at a disadvantage to other social media apps that are available on multiple platforms.
The user experience: If Instagram Threads is not user-friendly, it will be difficult to attract and retain users. The app needs to be easy to use and navigate, and it needs to offer features that users find valuable.
The marketing: Meta will need to invest in marketing Instagram Threads in order to attract users. This could include running ads, sponsoring events, and partnering with influencers.
The growth of Instagram Threads is uncertain. The app has the potential to reach 100 million users in a relatively short period of time, but it also faces a number of challenges. The app’s success will depend on a number of factors, including its user experience, the features it offers, and the marketing efforts of Meta.
Thread Benefits for Users and Businesses
Threads can help users connect with their close friends in a more personal and intimate way. The app’s focus on close friends can help users feel more comfortable sharing their thoughts and feelings, and it can also make it easier to keep up with what their friends are up to. Threads can help users build stronger relationships with their friends. The app’s features, such as direct messaging, Stories, and live videos, can make it easier for users to have meaningful conversations with their friends. Threads can help users discover new communities. The app’s public conversations feature can allow users to connect with people who share their interests, even if they don’t know them personally.
Threads can help businesses connect with their customers in a more personal and engaging way. The app’s focus on close friends can help businesses build relationships with their customers and learn more about their needs. Threads can help businesses promote their products and services in a more targeted way. The app’s features, such as Stories and live videos, can help businesses reach their target audience with relevant content. Threads can help businesses build a community around their brand. The app’s public conversations feature can allow businesses to connect with people who are interested in their products or services, even if they are not customers yet.
Instagram Threads has the potential to help users and businesses build stronger communities. The app’s focus on close friends and its features that promote personal and engaging communication can help people connect with each other in meaningful ways.
Here are some additional thoughts on the potential community growth of Instagram Threads:
Threads could help users connect with friends and family who live far away. The app’s features, such as direct messaging and live videos, can make it easier for users to stay in touch with people they care about, even if they don’t see them in person very often.
Threads could help users find new friends who share their interests. The app’s public conversations feature can allow users to connect with people who share their hobbies, passions, or beliefs.
Threads could help businesses build a loyal customer base. The app’s features, such as Stories and live videos, can help businesses provide valuable content to their customers and show them that they care about their needs.
Instagram Threads has the potential to be a powerful tool for community growth. It will be interesting to see how the app evolves and how it is used by users and businesses in the future.
Advertising Potential of Threads
Threads could be used to promote products and services on Facebook, Messenger, WhatsApp Business, and Instagram. For example, businesses could create Stories or live videos on Threads to promote their products or services, and then share those Stories or live videos on their Facebook, Messenger, WhatsApp Business, and Instagram pages. Threads could be used to target ads to specific users. For example, businesses could use the data they collect from Threads users to target ads to those users on Facebook, Messenger, WhatsApp Business, and Instagram.
Threads could be used to run contests and promotions. For example, businesses could run contests on Threads where users can win prizes by sharing Stories or live videos. Threads could be used to collect customer feedback. For example, businesses could use Threads to ask users for feedback on their products or services. Threads could be used to build relationships with customers. For example, businesses could use Threads to send personalized messages to customers or to answer customer questions.
Instagram Threads has the potential to be a powerful tool for advertising. By integrating Threads with Facebook, Messenger, WhatsApp Business, and Instagram, businesses can reach a wider audience and target their ads more effectively.
Integration with Other Platforms
Threads could be used to create cross-platform campaigns. For example, businesses could create a campaign that runs on Threads, Facebook, Messenger, and WhatsApp Business. This would allow businesses to reach a wider audience and track the performance of their campaigns across multiple platforms.
Threads could be used to create personalized experiences for users. For example, businesses could use the data they collect from Threads users to create personalized ads that are more likely to be relevant to those users.
Threads could be used to build communities around brands. For example, businesses could use Threads to create public conversations where users can discuss their experiences with their products or services. This could help businesses to build relationships with customers and to learn more about their needs.
The integration of Instagram Threads with other Meta platforms has the potential to revolutionize the way businesses advertise. By making it easier for businesses to reach a wider audience, target their ads more effectively, and create personalized experiences for users, Threads could help businesses to connect with their customers in a more meaningful way.
Source: Demand Sage
